Brand Video

This project is near to my heart as the client is my own mother. I directed, shot, edited, designed a logo, designed her website, and created a presence for her on social media.

Her business and this resulting brand video stemmed form a conversation we had shortly after she retired. She expressed a desire to continue working, staying active, and doing something in the community that would make a difference in people's lives. We spoke about her passions and taking care of animals was at the top of the list.
I took this basic conceptĀ and ran with it. I wanted the viewer to immediately get a sense that she truly will care about any animal she takes care of as if they are her own. I wanted to make Julianna as a business entity still feel like it's your own mother coming to take care of your pets and home.
Client: Julianna's Pet and Home Care
Director, DP, Editor: Pete Szijarto
Designer: Nathan McKenna